In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions-Reference-Cited by-同舟云学术

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Published:2017-11-09 Issue:1-2 Volume:5 Page:65-81
ISSN:2196-291X
Container-title:Customer Needs and Solutions
language:en
Short-container-title:Cust. Need. and Solut.

Author:

Ascarza Eva,Neslin Scott A.,Netzer Oded^ORCID,Anderson Zachery,Fader Peter S.,Gupta Sunil,Hardie Bruce G. S.,Lemmens Aurélie,Libai Barak,Neal David,Provost Foster,Schrift Rom

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Link

http://link.springer.com/article/10.1007/s40547-017-0080-0/fulltext.html

Reference102 articles.

1. Ali ÖG, Aritürk U (2014) Dynamic churn prediction framework with more effective use of rare event data: the case of private banking. Expert Syst Appl 41(17):7889–7903

2. Ascarza E (2017) Retention futility: targeting high risk customers might be ineffective. Forthcoming at the J Mark Res

3. Ascarza E, Hardie BGS (2013) A joint model of usage and churn in contractual settings. Mark Sci 32(4):570–590

4. Ascarza E, Iyengar R, Schleicher M (2016) The perils of proactive churn prevention using plan recommendations: evidence from a field experiment. J Mark Res 53(1):46–60

5. Ascarza E, Ebbes P, Netzer O, Danielson M (2017) Beyond the target customer: social effects of CRM campaigns. J Mark Res 54(3):347–363

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