Real-time bidding algorithms for performance-based display ad allocation

Author:

Chen Ye,Berkhin Pavel,Anderson Bo,Devanur Nikhil R.

Publisher

ACM Press

Cited by 54 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Spending Programmed Bidding: Privacy-friendly Bid Optimization with ROI Constraint in Online Advertising;Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2024-08-24

2. Convexity in Real-time Bidding and Related Problems;ACM Transactions on Economics and Computation;2024-06-10

3. Imagine and Imitate: Cost-Effective Bidding under Partially Observable Price Landscapes;Big Data and Cognitive Computing;2024-04-28

4. Follow the LIBRA: Guiding Fair Policy for Unified Impression Allocation via Adversarial Rewarding;Proceedings of the 17th ACM International Conference on Web Search and Data Mining;2024-03-04

5. The Power of Linear Programming in Sponsored Listings Ranking: Evidence from Field Experiments;SSRN Electronic Journal;2024

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