Optimizing Display Advertising in Online Social Networks-Reference-Cited by-同舟云学术

Optimizing Display Advertising in Online Social Networks

Published:2015-05-18 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 24th International Conference on World Wide Web
language:
Short-container-title:

Author:

Abbassi Zeinab¹,Bhaskara Aditya²,Misra Vishal¹

Affiliation:

1. Columbia University, New York, NY, USA

2. Google, New York, NY, USA

Publisher

International World Wide Web Conferences Steering Committee

Link

https://dl.acm.org/doi/pdf/10.1145/2736277.2741648

Reference26 articles.

1. www.sec.gov/Archives/edgar/data/\\1326801/000132680114000007/fb-12312013x10k.htm (2013). www.sec.gov/Archives/edgar/data/\\1326801/000132680114000007/fb-12312013x10k.htm (2013).

2. IABinternet advertising revenue report. http://www.iab.net/media/file/IABInternetAdvertisingRevenueReportHY2013FINALdoc.pdf (2013). IABinternet advertising revenue report. http://www.iab.net/media/file/IABInternetAdvertisingRevenueReportHY2013FINALdoc.pdf (2013).

3. Facebook doubleclick for publishers (dfp) optimization website. https://www.facebook.com/business/a/online-sales/ad-optimization-measurement (2014). Facebook doubleclick for publishers (dfp) optimization website. https://www.facebook.com/business/a/online-sales/ad-optimization-measurement (2014).

4. Google doubleclick bid manager website. http://www.thinkwithgoogle.com/products/doubleclick-bid-manager.html (2014). Google doubleclick bid manager website. http://www.thinkwithgoogle.com/products/doubleclick-bid-manager.html (2014).

5. Google doubleclick for publishers (dfp) optimization website. http://static.googleusercontent.com/media/www.google.com/en/us/doubleclick/pdfs/optimization.pdf (2014). Google doubleclick for publishers (dfp) optimization website. http://static.googleusercontent.com/media/www.google.com/en/us/doubleclick/pdfs/optimization.pdf (2014).

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