Publisher
Electronic Journal of Social Sciences
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BasuMallick, C. (2020). What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples https://www.toolbox.com/marketing/programmatic-advertising/articles/what-is-display-advertising/#_003. (Erişim Tarihi: 27.09.2021)
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Bayer, E., Srinivasan, S., Riedl, E.J. ve Skiera, B. (2020). The impact of online display advertising and paid search advertising relative to offline advertising, International Journal of Research in Marketing, 37(4), 789-804. https://doi.org/10.1016/j.ijresmar.2020.02.002
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