An influence model for influence maximization–revenue optimization-Reference-Cited by-同舟云学术

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An influence model for influence maximization–revenue optimization

Published:2021-02-01 Issue:2 Volume:11 Page:155-168
ISSN:2364-415X
Container-title:International Journal of Data Science and Analytics
language:en
Short-container-title:Int J Data Sci Anal

Author:

Lawrence Trisha^ORCID,Hosein Patrick,Dialsingh Isaac

Publisher

Springer Science and Business Media LLC

Subject

Applied Mathematics,Computational Theory and Mathematics,Computer Science Applications,Modeling and Simulation,Information Systems

Link

http://link.springer.com/content/pdf/10.1007/s41060-021-00244-6.pdf

Reference34 articles.

1. Abbassi, Z., Bhaskara, A., Misra, V.: Optimizing display advertising in online social networks. In: Proceedings of the 24th International Conference on World Wide Web, International World Wide Web Conferences Steering Committee, Republic and Canton of Geneva, Switzerland, WWW ’15, pp 1–11, https://doi.org/10.1145/2736277.2741648, (2015)

2. Aslay, C., Lu, W., Bonchi, F., Goyal, A., Lakshmanan, L.: Viral marketing meets social advertising: Ad allocation with minimum regret. PVLDB 8(7), 822–899 (2015). https://doi.org/10.14778/2752939.2752950

3. Aslay, C., Bonchi, F., Lakshmanan, L., Lu, W.: Revenue maximization in incentivized social advertising. PVLDB 10(11), 1238–1249 (2017). https://doi.org/10.14778/3137628.3137635

4. Bhagat, S., Goyal, A., Lakshmanan, L.V.: Maximizing product adoption in social networks. In: Proceedings of the Fifth ACM International Conference on Web Search and Data Mining, ACM, New York, NY, USA, WSDM ’12, pp 603–612, https://doi.org/10.1145/2124295.2124368, (2012)

5. Breiman, L., Friedman, J., Olshen, R., Stone, C.: Classification and Regression Trees. CRC Press, Boca Raton (1984)

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1. Toward regret-free slot allocation in billboard advertisement;International Journal of Data Science and Analytics;2024-06-10

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