An Adaptive Unified Allocation Framework for Guaranteed Display Advertising
Author:
Affiliation:
1. Alibaba Group, Beijing, China
2. University of Tennessee, Knoxville, TN, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3488560.3498500
Reference22 articles.
1. Google or-tools. URL https://developers.google.com/optimization/lp/glop. Google or-tools. URL https://developers.google.com/optimization/lp/glop.
2. Online allocation of display ads with smooth delivery
3. SHALE
4. Ad serving using a compact allocation plan
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1. RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04
2. End-to-End Inventory Prediction and Contract Allocation for Guaranteed Delivery Advertising;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04
3. Fairness-aware Guaranteed Display Advertising Allocation under Traffic Cost Constraint;Proceedings of the ACM Web Conference 2023;2023-04-30
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