RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads-Reference-Cited by-同舟云学术

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RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads

Published:2023-08-04 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining
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Author:

Wei Penghui¹^ORCID,Chen Yongqiang¹^ORCID,Liu ShaoGuo¹^ORCID,Wang Liang¹^ORCID,Zheng Bo¹^ORCID

Affiliation:

1. Alibaba Group, Beijing, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3580305.3599900

Reference25 articles.

1. Optimal delivery of sponsored search advertisements subject to budget constraints

2. Budget pacing for targeted online advertisements at LinkedIn

3. Eitan Altman . 1999. Constrained Markov decision processes: stochastic modeling . Routledge . Eitan Altman. 1999. Constrained Markov decision processes: stochastic modeling. Routledge.

4. Development of the PID controller;Bennett Stuart;IEEE Control Systems Magazine,1993

5. Anand Bhalgat , Jon Feldman , and Vahab Mirrokni . 2012 . Online allocation of display ads with smooth delivery . In Proceedings of KDD. Anand Bhalgat, Jon Feldman, and Vahab Mirrokni. 2012. Online allocation of display ads with smooth delivery. In Proceedings of KDD.

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