Optimal delivery of sponsored search advertisements subject to budget constraints-Reference-Cited by-同舟云学术

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Optimal delivery of sponsored search advertisements subject to budget constraints

Published:2007 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 8th ACM conference on Electronic commerce - EC '07
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Author:

Abrams Zoe,Mendelevitch Ofer,Tomlin John

Publisher

ACM Press

Cited by 36 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective;Journal of Marketing Analytics;2023-10-17

2. RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04

3. Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising;Mathematical Methods of Operations Research;2022-11-14

4. Tractable Equilibria in Sponsored Search with Endogenous Budgets;Operations Research;2021-01

5. Optimization of Operational Decisions in Digital Advertising: A Literature Review;Springer Series in Supply Chain Management;2019-12-15

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