Fairness-aware Guaranteed Display Advertising Allocation under Traffic Cost Constraint-Reference-Cited by-同舟云学术

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Fairness-aware Guaranteed Display Advertising Allocation under Traffic Cost Constraint

Published:2023-04-30 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the ACM Web Conference 2023
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Author:

Dai Liang¹^ORCID,Zu Zhonglin¹^ORCID,Wu Hao¹^ORCID,Wang Liang¹^ORCID,Zheng Bo¹^ORCID

Affiliation:

1. Alibaba Group, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3543507.3583501

Reference27 articles.

1. Development of the PID controller

2. Online allocation of display ads with smooth delivery

3. SHALE

4. Real-time bidding algorithms for performance-based display ad allocation

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An Efficient Local Search Algorithm for Large GD Advertising Inventory Allocation with Multilinear Constraints;Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2024-08-24

2. Follow the LIBRA: Guiding Fair Policy for Unified Impression Allocation via Adversarial Rewarding;Proceedings of the 17th ACM International Conference on Web Search and Data Mining;2024-03-04

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