Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System
Author:
Affiliation:
1. Qatar Computing Research Institute Hamad Bin Khalifa University, Qatar
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3411763.3451773
Reference51 articles.
1. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data
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