Developing Persona Analytics Towards Persona Science

Author:

Salminen Joni1,Jung Soon-Gyo2,Jansen Bernard3

Affiliation:

1. Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar and School of Marketing and Communication, University of Vaasa, Finland

2. Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar

3. Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar and College of Information Science and Technology, Penn State, United States

Publisher

ACM

Reference102 articles.

1. Influencing models and determinants in big data analytics research: A bibliometric analysis

2. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

3. Imaginary People Representing Real Numbers

4. F. Anvari , D. Richards , M. Hitchens , and M. A. Babar . 2015 . Effectiveness of Persona with Personality Traits on Conceptual Design. In 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering, 263–272 . DOI:https://doi.org/10.1109/ICSE. 2015 .155 10.1109/ICSE.2015.155 F. Anvari, D. Richards, M. Hitchens, and M. A. Babar. 2015. Effectiveness of Persona with Personality Traits on Conceptual Design. In 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering, 263–272. DOI:https://doi.org/10.1109/ICSE.2015.155

5. An empirical investigation of the influence of persona with personality traits on conceptual design

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1. Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions;Proceedings of the CHI Conference on Human Factors in Computing Systems;2024-05-11

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3. Persona Analytics;Understanding Audiences, Customers, and Users via Analytics;2023-09-06

4. How Can Natural Language Processing and Generative AI Address Grand Challenges of Quantitative User Personas?;HCI International 2023 – Late Breaking Papers;2023

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