Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players-Reference-Cited by-同舟云学术

Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players

Published:2023-04-19 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
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Author:

Dunham John¹^ORCID,Papangelis Konstantinos²^ORCID,Boulanger Cati³^ORCID,Lalone Nicolas⁴^ORCID,Nika Evangelia [Lina⁵^ORCID,Saker Michael⁶^ORCID,Schwartz David⁷^ORCID

Affiliation:

1. Niantic X RIT Geo Games and Media Research Lab, Rochester Institute of Technology, United States

2. Rochester Institute of Technology, United States

3. Niantic Inc., United States

4. Information Systems and Quantitative Analysis, University of Nebraska at Omaha, United States

5. Department of Psychology, University of Sunderland, United Kingdom

6. City University London, United Kingdom

7. School of Interactive Games and Media, RIT, United States

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3544548.3580939

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5. Steve Benford , Adam Drozd , Duncan Rowland , Nick Tandavanitj , Matt Adams , Ju Row-Farr , Amanda Oldroyd , Jon Sutton , and Adastral Park . 2004 . Uncle Roy All Around You: Implicating the City in a Location-Based Performance . In Proceedings of the 2004 ACM SIGCHI International Conference on Advances in Computer Entertainment Technology (Singapore) (Proceedings of Conference on Advanced Computer Entertainment (ACE) (2004) ). Association for Computing Machinery, New York, NY, USA, 11. Steve Benford, Adam Drozd, Duncan Rowland, Nick Tandavanitj, Matt Adams, Ju Row-Farr, Amanda Oldroyd, Jon Sutton, and Adastral Park. 2004. Uncle Roy All Around You: Implicating the City in a Location-Based Performance. In Proceedings of the 2004 ACM SIGCHI International Conference on Advances in Computer Entertainment Technology (Singapore) (Proceedings of Conference on Advanced Computer Entertainment (ACE) (2004)). Association for Computing Machinery, New York, NY, USA, 11.

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