Location-based advertising on mobile devices-Reference-Cited by-同舟云学术

Location-based advertising on mobile devices

Published:2016-01-16 Issue:3 Volume:66 Page:159-194
ISSN:2198-1620
Container-title:Management Review Quarterly
language:en
Short-container-title:Manag Rev Q

Author:

Bauer Christine^ORCID,Strauss Christine

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business, Management and Accounting (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1007/s11301-015-0118-z.pdf

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4. Albers A, Kahl C (2008) Design and implementation of context-sensitive mobile marketing platforms. In: 10th IEEE conference on E-commerce technology and the 5th IEEE conference on enterprise computing, E-Commerce and E-Services (CEC/IEEE 2008), Washington, DC, 21–24 July 2008. IEEE, pp 273–278. doi: 10.1109/CECandEEE.2008.102

5. Alt F, Michelis D, Müller J (2012) Pervasive advertising technologies. In: Pop S, Stalder U, Tscherteu G, Struppek M (eds) Media cultures. Av edn, Ludwigsburg, pp 121–128

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