Uncovering Bias in Ad Feedback Data Analyses & Applications✱
Author:
Affiliation:
1. Oracle
2. University of Nottingham
3. Apple
4. Spotify
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3308560.3317304
Reference30 articles.
1. OFF-set
2. Modeling browsing behavior for click analysis in sponsored search
3. Visual appearance of display ads and its effect on click through rate
4. Improving Post-Click User Engagement on Native Ads via Survival Analysis
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Popularity Bias in False-positive Metrics for Recommender Systems Evaluation;ACM Transactions on Information Systems;2021-07-26
2. Leveraging User Email Actions to Improve Ad-Close Prediction;Proceedings of the 29th ACM International Conference on Information & Knowledge Management;2020-10-19
3. Ad Close Mitigation for Improved User Experience in Native Advertisements;Proceedings of the 13th International Conference on Web Search and Data Mining;2020-01-20
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