Improving Post-Click User Engagement on Native Ads via Survival Analysis-Reference-Cited by-同舟云学术

Improving Post-Click User Engagement on Native Ads via Survival Analysis

Published:2016-04-11 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 25th International Conference on World Wide Web
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Author:

Barbieri Nicola¹,Silvestri Fabrizio¹,Lalmas Mounia¹

Affiliation:

1. Yahoo Labs, London, United Kingdom

Publisher

International World Wide Web Conferences Steering Committee

Link

https://dl.acm.org/doi/pdf/10.1145/2872427.2883092

Reference35 articles.

1. Visual appearance of display ads and its effect on click through rate

2. M. Barris. Dwell time on mobile native ads twice as long as on desktop. http://www.mobilemarketer.com/cms/news/research/20522.html 2015. {Online; accessed 23-July-2015}. M. Barris. Dwell time on mobile native ads twice as long as on desktop. http://www.mobilemarketer.com/cms/news/research/20522.html 2015. {Online; accessed 23-July-2015}.

3. What happens after an ad click?

4. Context transfer in search advertising

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