Ad Close Mitigation for Improved User Experience in Native Advertisements
Author:
Affiliation:
1. Yahoo Research, Haifa, UNK, Israel
2. Verizon Media Native Ad Platform, Tel Aviv, UNK, Israel
3. Verizon Media Native Ad Platform, Sunnyvale, CA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3336191.3371798
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1. Ad Auction Design and User Experience
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