Ad Auction Design and User Experience

Author:

Abrams Zoë,Schwarz Michael

Publisher

Springer Berlin Heidelberg

Reference16 articles.

1. Abrams, Z., Ghosh, A.: Auctions with revenue guarantees for sponsored search. Workshop on Sponsored Search Auctions  (2007)

2. Backmann, M., McGuire, C.B., Winsten, C.B.: Pigouvian pricing and stochastic evolutionary implementation. Studies in the Economics of Transportation  (1956)

3. Basker, E.: Job creation or destruction? labor market effects of wal-mart expansion. Review of Economics and Statistics 87(1), 327–353 (1982)

4. Cary, M., Das, A., Edelman, B., Giotis, I., Heimerl, K., Karlin, A., Mathieu, C., Schwarz, M.: Greedy bidding strategies for keyword auctions. In: Conference on Electronic Commerc (EC) (2007)

5. Clarke, E.: Multipart pricing of public goods. Public Choice 11, 17–33 (1971)

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