Improving the effectiveness of time-based display advertising
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ACM Press
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest;Digital Entertainment;2021
2. Information Processing Model in Consumer Behaviors in Health Communication;Innovations in Digital Branding and Content Marketing;2021
3. Prediction of Mobile App Session Time;Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences - ICMSS 2019;2019
4. Optimizing Ad Refresh In Mobile App Advertising;Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18;2018
5. Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration;Journal of Marketing Research;2016-08
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