Optimizing Ad Refresh In Mobile App Advertising-Reference-Cited by-同舟云学术

Optimizing Ad Refresh In Mobile App Advertising

Published:2018 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18
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Author:

Constantin Florin¹,Harris Christopher¹,Ieong Samuel¹,Mehta Aranyak¹,Tan Xi¹

Affiliation:

1. Google, Mountain View, CA, USA

Publisher

ACM Press

Reference12 articles.

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2. Gagan Aggarwal, Ashish Goel, and Rajeev Motwani . 2006. Truthful auctions for pricing search keywords. In Proceedings of the 7th ACM conference on Electronic commerce. ACM, 1--7.

3. Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz . 2007. Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review Vol. 97, 1 (March . 2007), 242--259. http://dx.doi.org/10.1257/aer.97.1.242

4. Daniel G. Goldstein, Randolph Preston McAfee, and Siddharth Suri . 2012. Improving the Effectiveness of Time-based Display Advertising Proceedings of the 13th ACM Conference on Electronic Commerce. 639--654.

5. Jiaping Gui, Ding Li, Mian Wan, and William G. J. Halfond . 2016. Lightweight Measurement and Estimation of Mobile Ad Energy Consumption Proceedings of the 5th International Workshop on Green and Sustainable Software (GREENS '16). ACM, New York, NY, USA, 1--7. http://dx.doi.org/10.1145/2896967.2896970

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