Popular, but hardly used: Has Google Analytics been to the detriment of Web Analytics?

Author:

Alby Tom1ORCID

Affiliation:

1. Berlin School of Library and Information Science, Humboldt Universität zu Berlin, Germany

Publisher

ACM

Reference53 articles.

1. 2012. Digital marketing made (much) easier: Introducing Google Tag Manager. https://analytics.googleblog.com/2012/10/google-tag-manager.html 2012. Digital marketing made (much) easier: Introducing Google Tag Manager. https://analytics.googleblog.com/2012/10/google-tag-manager.html

2. 2016. Encuesta sobre equipamiento y uso de tecnologías de información y comunicación en los hogares 2016 . http://www.ine.es/jaxi/files/_px/es/xls/t25/p450/base_2011/a2016/l0/08014.xls?nocab=1 2016. Encuesta sobre equipamiento y uso de tecnologías de información y comunicación en los hogares 2016. http://www.ine.es/jaxi/files/_px/es/xls/t25/p450/base_2011/a2016/l0/08014.xls?nocab=1

3. . The Impact of the General Data Protection Regulation on the Design and Measurement of Marketing Activities: Introducing Permission Marketing and Tracking for Improved Marketing & CRM Compliance with Legal Requirements;Journal of Marketing Development and Competitiveness,2019

4. 2021. [GA4]Enhanced event measurement - Analytics Help. https://support.google.com/analytics/answer/9216061?hl=en 2021. [GA4]Enhanced event measurement - Analytics Help. https://support.google.com/analytics/answer/9216061?hl=en

5. 2022. Digital Analytics Association. https://www.digitalanalyticsassociation.org/ 2022. Digital Analytics Association. https://www.digitalanalyticsassociation.org/

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