Utilitarian and Hedonic Motivations for Live Streaming Shopping
Author:
Affiliation:
1. New Jersey Institute of Technology, Newark, NJ, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3210825.3210837
Reference33 articles.
1. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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5. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1
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