1. Activate (November 1, 2022). Livestream e-commerce sales in the United States between 2020 and 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 19, 2023 from https://www.statista.com/statistics/1276120/livestream-e-commerce-sales-united-states/.
2. Pleasure principles: A review of research on hedonic consumption;Alba;Journal of Consumer Psychology,2013
3. Usability evaluation of TV interfaces: Subjective evaluation vs. Objective evaluation;Altin Gumussoy;International Journal of Human-Computer Interaction,2022
4. It's showtime! How live commerce is transforming the shopping experience;Arora,2021
5. Work and/or fun: Measuring hedonic and utilitarian shopping value;Babin;Journal of Consumer Research,1994