Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
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Published:2024-07
Issue:
Volume:79
Page:103899
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Xie JifeiORCID,
Wu Haoyu,
Liu Kexi,
Cui Yunce,
Zhang Xiaofei
Cited by
3 articles.
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