Channel strategies for competing retailers: Whether and when to introduce live stream?

Author:

Huang Lingchen,Liu BinORCID,Zhang Rong

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference51 articles.

1. Consumer response to marketing channels: A demand-based approach;Andersen;Journal of Marketing Channels,2020

2. Associated Press. (2020). Stores shut in lockdown, yet sales rise in China as live-streaming retail staff, and internet celebrities, sell skincare, fashion and more online. https://www.scmp.com/lifestyle/fashion-beauty/article/3084599/stores-shut-lockdown-yet-sales-rise-china-live-streaming.

3. Browse-and-switch: Retail-online competition under value uncertainty;Balakrishnan;Production and Operations Management,2014

4. Free riding in a multi-channel supply chain;Bernstein;Naval Research Logistics,2009

5. Hedonic and utilitarian shopping goals: The online experience;Bridges;Journal of Business Research,2008

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