Browse-and-Switch: Retail-Online Competition under Value Uncertainty

Author:

Balakrishnan Anantaram1,Sundaresan Shankar2,Zhang Bo3

Affiliation:

1. McCombs School of Business; University of Texas at Austin; Austin Texas

2. Rutgers School of Business - Camden; Rutgers University; Camden New Jersey

3. Maximus Inc.; Austin Texas

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Reference25 articles.

1. The bright side of supplier encroachment;Arya;Mark. Sci.,2007

2. Mail versus mall: A strategic analysis of competition between direct marketers and conventional retailers;Balasubramanian;Mark. Sci.,1998

3. Consumers in a multichannel environment: Product utility, process utility, and channel choice;Balasubramanian;J. Int. Mark.,2005

4. Bricks-and-mortar vs. clicks-and-mortar: An equilibrium analysis;Bernstein;Eur. J. Oper. Res.,2008

5. Free riding in a multi-channel supply chain;Bernstein;Nav. Res. Logist.,2009

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