Ensure A/B Test Quality at Scale with Automated Randomization Validation and Sample Ratio Mismatch Detection
Author:
Affiliation:
1. eBay Inc., San Jose, CA, USA
2. eBay Inc., Shanghai, China
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3511808.3557087
Reference25 articles.
1. How A/B Tests Could Go Wrong
2. William G Cochran . 1952. The χ2 test of goodness of fit. The Annals of mathematical statistics ( 1952 ), 315--345. William G Cochran. 1952. The χ2 test of goodness of fit. The Annals of mathematical statistics (1952), 315--345.
3. Diagnosing Sample Ratio Mismatch in Online Controlled Experiments
4. Eugene Kharitonov , Aleksandr Vorobev , Craig Macdonald , Pavel Serdyukov , and Iadh Ounis . 2015. Sequential Testing for Early Stopping of Online Experiments. SIGIR ( 2015 ). Eugene Kharitonov, Aleksandr Vorobev, Craig Macdonald, Pavel Serdyukov, and Iadh Ounis. 2015. Sequential Testing for Early Stopping of Online Experiments. SIGIR (2015).
5. R. Kohavi A. Deng B. Frasca T. Walker Y. Xu and N. Pohlmann. 2013. Online controlled experiments at large scale. KDD (2013). R. Kohavi A. Deng B. Frasca T. Walker Y. Xu and N. Pohlmann. 2013. Online controlled experiments at large scale. KDD (2013).
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