1. Kohavi Ron and Round Matt. Front Line Internet Analytics at Amazon.com. {ed.} Jim Sterne. Santa Barbara CA : s.n. 2004. http://ai.stanford.edu/~ronnyk/emetricsAmazon.pdf. Kohavi Ron and Round Matt. Front Line Internet Analytics at Amazon.com. {ed.} Jim Sterne. Santa Barbara CA : s.n. 2004. http://ai.stanford.edu/~ronnyk/emetricsAmazon.pdf.
2. McKinley Dan. Design for Continuous Experimentation: Talk and Slides. {Online} Dec 22 2012. http://mcfunley.com/design-for-continuous-experimentation. McKinley Dan. Design for Continuous Experimentation: Talk and Slides. {Online} Dec 22 2012. http://mcfunley.com/design-for-continuous-experimentation.
3. Overlapping experiment infrastructure
4. Moran Mike. Multivariate Testing in Action: Quicken Loan's Regis Hadiaris on multivariate testing. Biznology Blog by Mike Moran. {Online} December 2008. www.biznology.com/2008/12/multivariate_testing_in_action/. Moran Mike. Multivariate Testing in Action: Quicken Loan's Regis Hadiaris on multivariate testing. Biznology Blog by Mike Moran. {Online} December 2008. www.biznology.com/2008/12/multivariate_testing_in_action/.