How A/B Tests Could Go Wrong-Reference-Cited by-同舟云学术

How A/B Tests Could Go Wrong

Published:2019-01-30 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining
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Author:

Chen Nanyu¹,Liu Min¹,Xu Ya¹

Affiliation:

1. LinkedIn Corporation, Sunnyvale, CA, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3289600.3291000

Reference22 articles.

1. {n. d.}. Cross Promotion. https://en.wikipedia.org/wiki/Cross-promotion {n. d.}. Cross Promotion. https://en.wikipedia.org/wiki/Cross-promotion

2. {n. d.}. Detecting and Avoiding Bucket Imbalance in A/B Tests. {n. d.}. Detecting and Avoiding Bucket Imbalance in A/B Tests.

3. Designing and deploying online field experiments

4. George EP Box J Stuart Hunter and William Gordon Hunter. 2005. Statistics for experimenters: design innovation and discovery. Vol. 2. Wiley-Interscience New York. George EP Box J Stuart Hunter and William Gordon Hunter. 2005. Statistics for experimenters: design innovation and discovery. Vol. 2. Wiley-Interscience New York.

5. Seven pitfalls to avoid when running controlled experiments on the web

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