The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams-Reference-Cited by-同舟云学术

The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams

Published:2020-07 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government
language:
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Author:

Cheng Hsiu-Hua¹

Affiliation:

1. Chaoyang University of Technology, Taichung, Taiwan

Publisher

ACM

Reference40 articles.

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4. TV shopping: A summary of women's attitudes gained through focus group discussions;Harden A. J.;J. Fam. Cust. Sci.,1996

5. Normative Influences on Impulsive Buying Behavior

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