Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel

Author:

Stephens Debra Lynn,Hill Ronald Paul,Bergman Karyn

Publisher

Elsevier BV

Subject

Marketing

Reference24 articles.

1. The Grid for Sales Excellence: Benchmarks for Effective Salesmanship;Blake,1970

2. I Want My QVC!;Bradley;Delaware Valley,1992

3. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach;Carlson;Journal of Advertising,1993

4. Self-Disclosure Correlates of Physical Attractiveness: An Exploratory Study;Cash;Psychological Reports,1975

5. Money Changes Everything: Compulsive Buying from a Biopsychosocial Perspective;Faber;American Behavioral Scientist,1992

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