Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research

Author:

Ki Chung-Wha (Chloe),Chenn Ashley,Man Chong Sze,Cho Erin

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

1. 2022 Australian Business Deans Council (ABDC);Abdc;Journal Quality List.,2022

2. Activate. (2022). Livestream e-commerce sales in the United States between 2020 and 2026 (in billion U.S. dollars). Statista. Retrieved January 26 from https://www.statista.com/statistics/1276120/livestream-e-commerce-sales-united-states/.

3. Motivational segmentation of Spanish teleshoppers in an international context;Alcañiz;Journal of International Consumer Marketing,2004

4. Understanding customers’ stickiness of live streaming commerce platforms: An empirical study based on modified e-commerce system success model;Bao;Asia Pacific Journal of Marketing and Logistics,2022

5. A new livestream retail analytics framework to assess the sales impact of emotional displays;Bharadwaj;Journal of Marketing,2022

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