The effect of loneliness on consumers' purchase intention during live stream shopping: an empirical study in China with large-scale samples
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Published:2024
Issue:1
Volume:24
Page:82-102
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ISSN:1470-949X
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Container-title:International Journal of Mobile Communications
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language:en
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Short-container-title:IJMC
Author:
Chen Rui,Zhang Yanning,Guo Yanghan
Publisher
Inderscience Publishers