Banking strategic management and business model: bibliometric analysis

Abstract

The article is devoted to the analysis of tendencies and research of approaches to the definition of strategic management of the bank in the scientific literature, to the identification of future perspective directions of research of this problem. VOSviewer software was used for bibliometric analysis, the object of the study was 5901 articles in scientific journals indexed by Scopus and Web of Science scientific databases, the study period was the time interval from 1991 to 2019. The article substantiates that in 2007-2009 the focus of the study has shifted from general strategic management issues to risk management issues of the bank’s business strategy. In 2019, the number of papers devoted to strategic bank management increased rapidly – by 343% compared to 2007. The use of the VOSviewer tool revealed 5 clusters of the relationship between strategic bank management theory and other theories based on scientific concepts. The largest research cluster combines the expertise of researchers who study strategic bank management in close connection with concepts that study the bank’s business models, business strategy, competition, banking performance, banking services, and more. The second-largest cluster brought together scholars who study the theory of strategic bank management at the intersection with the theories of strategic planning, finance, commerce, e-commerce, management, information management, planning, investing, technological development, and more. The third-largest cluster brings together scholars who consider strategic bank management through the lens of corporate governance, corporate strategy, financial market trends, retail banking, bank profitability, and more. The conducted research leads to the conclusion that business strategy, profitability, and strategic risk management are the priority components of banking strategic management. Keywords: bank, banking, strategy, strategic management, business strategy, business model.