TRANSFORMATIONAL BUSINESS MODEL FOR THE FORMATION AND IMPLEMENTATION OF THE BANK STRATEGY

Abstract

Modern transformations of banks' business models are taking place under the influence of innovative technologies. That is why the most important tasks of the formation of business strategies of banks should be considered not only the achievement of internal benchmarks for the efficiency of business processes and compliance with regulatory requirements regarding the stability of operations but also for ensuring the bank's information security, its technological readiness for the challenges of the external environment, which collectively forms a business the bank's strategy. The article aims to research and summarize the theoretical and methodological foundations of the formation and implementation of the bank's strategy and the development a cyclical transformational business model for banks. The work determined that in conditions of high turbulence and uncertainty of the environment for the implementation of strategic management influences, the bank's business model should be flexible and adaptive, which may require the application of its transformation regime (implementation of the bank's transformational business model). Under the condition of effective strategic management of the bank, such a business model transformation is possible, which will ensure its viability and stability at each phase of the bank's life cycle, despite the adverse influence of exogenous and endogenous factors. The results of the study show that the application of the empirical model of the bank's life cycle, systemic, synergistic approaches and postulates of chaos theory allows for substantiation of the model of the cyclical transformative business model of the bank, which summarizes and formalizes the stages of its life cycle with the allocation of phases of development, intensive and extensive implementation, bifurcation, degradation and collapse of the bank's business model; takes into account the multivariate, alternative development of the bank at the bifurcation points when the processes become chaotic, and there is a transition to a new attractor. The application of the model of cyclical transformation of the business model of banks developed in work allows to form intra-bank measures for the introduction of a transformational business model and to adapt the bank's business strategy to the environment of implementation of strategic management influences on this basis.