Strategic Implications of Confirmation Bias‐Inducing Advertising
Author:
Affiliation:
1. Pamplin College of Business Virginia Tech Blacksburg Virginia 24061 USA
2. Eli Broad College of Business Michigan State University East Lansing Michigan 48824 USA
3. Leeds School of Business University of Colorado Boulder Colorado 80309 USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13176
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