Conditional Promotions and Consumer Overspending-Reference-Cited by-同舟云学术

Conditional Promotions and Consumer Overspending

Published:2018-05-03 Issue:8 Volume:27 Page:1455-1475
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Amornpetchkul Thunyarat Bam¹,Ahn Hyun-Soo²,Şahin Özge³

Affiliation:

1. Graduate School of Business Administration; National Institute of Development Administration; 118 Seri-Thai Road, Bangkapi Bangkok 10240 Thailand

2. Stephen M. Ross School of Business; University of Michigan; 701 Tappan St. Ann Arbor Michigan 48109-1234 USA

3. Carey Business School; Johns Hopkins University; 100 International Drive Baltimore Maryland 21202 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12877/fullpdf

Reference51 articles.

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4. A theoretical and empirical evaluation of price deals for consumer nondurables;Blattberg;J. Market.,1981

5. Borrell Associates, Inc 2010 Proximity-based marketing: Mobile devices untether advertising from media. Borrell Associates, Williamsburg, VA, 4-5 https://www.borrellassociates.com/surveys/2017-survey/64-reports/report-archives/289-proximity-based-marketing-mobile-devices-untether-advertising-from-media

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