Reciprocal Effects of Word of Mouse and Online Trust: A Three-Wave Longitudinal Study
Author:
Affiliation:
1. Department of Management Sciences, The University of Haripur, KPK, Pakistan
2. Faculty of Management Sciences, Riphah International University, Islamabad, Pakistan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2022.2088036
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1. Does eWOM influence destination trust and travel intention: a medical tourism perspective
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5. Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
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