A content analysis of television food advertising to children: comparing low and general-nutrition food-Reference-Cited by-同舟云学术

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A content analysis of television food advertising to children: comparing low and general-nutrition food

Published:2015-10-05 Issue:2 Volume:40 Page:201-210
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:International Journal of Consumer Studies

Author:

Kim Hyuksoo¹,Lee Doohwang²,Hong Yangsun³,Ahn Jungsun⁴,Lee Ki-Young⁴

Affiliation:

1. Department of Journalism; Ball State University; Indiana USA

2. Department of Journalism and Communication; Kyung Hee University; Seoul Korea

3. School of Journalism and Mass Communication; The University of Wisconsin; Madison USA

4. School of Advertising and Public Relations; Hongik University, Sejong; Korea

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference92 articles.

1. Exposure to food advertising on television: associations with children's fast food and soft drink consumption and obesity;Andreyeva;Economics and Human Biology,2011

2. Observation of parent-child interaction in supermarket decision-making;Atkin;Journal of Marketing,1978

3. Is television advertising good for children? Areas of concern and policy implications;Bandyopadhyay;International Journal of Advertising,2001

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising;Journal of Marketing Communications;2024-07-11

2. Perception and Impact of Food and Beverage Marketing on Children’s Eating Behaviors and Associated Health Issues;Cureus;2024-05-28

3. Situational Motivation in Cognition: Host Country Publics’ Dual Processing of Mncs’ CSR Communications;2024

4. Revisiting 42 Years of literature on food marketing to children: A morphological analysis;Appetite;2023-11

5. The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective;Journal of Promotion Management;2022-08-08

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