Portraying Women in Advertisements: An Analogy Between Past and Present-Reference-Cited by-同舟云学术

Portraying Women in Advertisements: An Analogy Between Past and Present

Published:2022-01 Issue:1 Volume:81 Page:207-223
ISSN:0002-9246
Container-title:The American Journal of Economics and Sociology
language:en
Short-container-title:American J Econ Sociol

Author:

Arumugam Thangaraja^ORCID,Latha Lavanya B.^ORCID,Karthik Vignesh^ORCID,Velusamy Kalyani^ORCID,Kommuri Uday Kiran^ORCID,Panneerselvam Divakar^ORCID

Publisher

Wiley

Subject

Economics and Econometrics,Sociology and Political Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ajes.12452

Reference22 articles.

1. The moral underpinnings of beauty: A meaning-based explanation for light and dark complexions in advertising

2. Dove’s #stopthebeautytest Campaign by Ogilvy Sends Out a Strong Message;Best Media Info;Best Media Info,2021

3. Cadbury Reimagines its Cricket Commercial of 1993;BrandWagon;Financial Express,2021

4. Taproot Defends Airtel's New ‘Boss’ Ad;Das Biprorshee;Economic Times,2014

5. Fetishizing Women: Advertising in Indian Television and its Effects on Target Audiences;Das Madhusmit;Journal of International Women's Studies,2016

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