Exploring the Impact of Social Media on the Indian Banking Sector

Abstract

This chapter emphasizes the importance of compliance with data protection regulations and maintaining customer privacy. Finally, the framework offers strategic recommendations for Indian banks to optimize their social media presence, including the development of robust social media policies, integration with existing customer service channels, and investment in analytics to gain valuable insights from user interactions. Overall, this framework provides valuable insights for Indian banks seeking to harness the potential of social media to stay competitive, build customer trust, and enhance their overall operational efficiency in the dynamic digital landscape.