Role of green advertisement authenticity in determining customers' pro‐environmental behavior-Reference-Cited by-同舟云学术

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Role of green advertisement authenticity in determining customers' pro‐environmental behavior

Published:2021-06 Issue:2 Volume:126 Page:135-154
ISSN:0045-3609
Container-title:Business and Society Review
language:en
Short-container-title:Bus Soc Rev

Author:

Kaur Kulwinder¹,Kumar Vikas²^ORCID,Syan Amanjot Singh²,Parmar Yadvinder²

Affiliation:

1. Indian Institute of Management Jammu Panjab University Chandigarh India

2. University Business School Guru Nanak Dev University Amritsar India

Publisher

Wiley

Subject

Strategy and Management,Sociology and Political Science,Industrial relations,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/basr.12232

Reference83 articles.

1. An updated paradigm for scale development incorporating unidimensionality and its assessment;Anderson J. C.;Journal of Travel Research,1988

2. Stay Away From Me

3. Application of GREEN scale to understanding US consumer response to green marketing communications

4. Crafting Brand Authenticity: The Case of Luxury Wines*

5. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

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