Application of GREEN scale to understanding US consumer response to green marketing communications-Reference-Cited by-同舟云学术

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Application of GREEN scale to understanding US consumer response to green marketing communications

Published:2018-08-07 Issue:11 Volume:35 Page:863-875
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Bailey Ainsworth A.¹,Mishra Aditya S.²,Tiamiyu Mojisola F.³

Affiliation:

1. Department of Marketing and International Business; College of Business and Innovation; University of Toledo; Toledo Ohio

2. Indian Institute of Management Ranchi; Ranchi India

3. Department of Psychology; College of Arts and Letters; University of Toledo; Toledo Ohio

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21140/fullpdf

Reference59 articles.

1. The profile of the green consumer in Greece;Abeliotis;International Journal of Consumer Studies,2010

2. Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment;Atkinson;International Journal of Consumer Studies,2013

3. Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust;Atkinson;Journal of Advertising,2014

4. Color and shopping intentions: The intervening effect of price fairness and perceived affect;Babin;Journal of Business Research,2003

5. Green advertising receptivity: An initial scale development process;Bailey;Journal of Marketing Communications,2016

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2. Green consumer orientation in cosmetic sector: construct definition, measurement scale development, and validation;Cogent Business & Management;2024-04

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4. Big business returns on B Corp? Growing with green & lean as any label is a good label;Journal of Business Research;2024-01

5. Going green? On the drivers of individuals' green bank adoption;Business Ethics, the Environment & Responsibility;2023-12-22

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