Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing-Reference-Cited by-同舟云学术

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Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Published:2019-10-11 Issue:4 Volume:53 Page:1573-1601
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:J Consum Aff

Author:

Skiba Jenifer,Petty Ross D.,Carlson Les

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/joca.12284

Reference61 articles.

1. Covert Marketing Strategy and Techniques

2. Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

3. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

4. Measurement of Consumer Susceptibility to Interpersonal Influence

5. Fly-posting: An exploration of a ‘controversial’ medium

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