Social Marketing
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-39359-4_6
Reference90 articles.
1. Alhosseini Almodarresi, S. M., Shahadati, A., & Ardekani, S. S. (2020). Social marketing interventions in Iran: A systematic review; 2002–2017. Social Marketing Quarterly, 26(1), 47–61.
2. Almestahiri, R., Rundle-Thiele, S., Parkinson, J., & Arli, D. (2017). The use of the major components of social marketing: A systematic review of tobacco cessation programs. Social Marketing Quarterly, 23(3), 232–248.
3. Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of Public Policy & Marketing, 13(1), 108–114.
4. Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3–13.
5. Andreasen, A. R. (2012). Rethinking the relationship between social/nonprofit marketing and commercial marketing. Journal of Public Policy and Marketing, 31(1), 36–41.
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