Sexual and Violent Media's Inhibition of Advertisement Memory: Effect or Artifact?
Author:
Publisher
Wiley
Subject
Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-1816.2008.00366.x/fullpdf
Reference38 articles.
1. THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE
2. Effects of television violence on memory for commercial messages.
3. Violence and Sex in Television Programs Do Not Sell Products in Advertisements
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2. Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands;Perceptual and Motor Skills;2021-01-28
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