Effect of Alcohol References in Music on Alcohol Consumption in Public Drinking Places
Author:
Publisher
Wiley
Subject
Psychiatry and Mental health,Clinical Psychology,Medicine (miscellaneous)
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1521-0391.2011.00182.x/fullpdf
Reference20 articles.
1. Music, mood, and marketing;Bruner;J Marketing,2001
2. The influence of background music on the behavior of restaurant patrons;Milliman;J Cons Res,1986
3. “Arousal Hypothesis” and the effects of music on purchasing behavior;Smith;J Appl Psychol,1966
4. The influence of background music on shopping behavior: Classical versus top-forty music in a wine store;Areni;Int J Res Marketing.,1993
5. The influence of in-store music on wine selections;North;J Appl Psychol,1999
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