Music, Mood, and Marketing
Author:
Affiliation:
1. Southern Illinois University.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299005400408
Reference91 articles.
1. Warmth in Advertising: Measurement, Impact, and Sequence Effects
2. A Closer Look at Classical Conditioning
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