Understanding how the presence of music in advertisements influences consumer behaviour

Author:

Dogaru Isabela,Furnham Adrian,McClelland Alastair

Publisher

Elsevier BV

Reference89 articles.

1. Music in advertising and consumer identity: The search for Heideggerian authenticity;Abolhasani;Marketing Theory,2017

2. Effects of popular music in advertising on attention and memory;Allan;Journal of Advertising Research,2006

3. Sound advertising: A review of the experimental evidence on the effects of music in commercials on attention, memory, attitudes, and purchase intention;Allan;Journal of Media Psychology,2007

4. Sound advertising: A review of the experimental evidence on the effects of music in commercials on attention, memory, attitudes, and purchase intention;Allan;Journal of Media Psychology,2007

5. Music influences on mood and purchase intentions;Alpert;Psychology and Marketing,1990

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