Brand communities: A literature review and future research agendas using TCCM approach-Reference-Cited by-同舟云学术

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Brand communities: A literature review and future research agendas using TCCM approach

Published:2021-11-02 Issue:1 Volume:46 Page:3-28
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Roy Bhattacharjee Debashree¹^ORCID,Pradhan Debasis¹^ORCID,Swani Kunal²

Affiliation:

1. Department of Marketing Xavier School of Management ‐ XLRI, Circuit House Area (East) Jamshedpur India

2. Raj Soin College of Business Wright State University Dayton Ohio USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12758

Reference189 articles.

1. The influence of C2C communications in online brand communities on customer purchase behavior

2. The theory of planned behavior

3. Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

4. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea

5. The Social Influence of Brand Community: Evidence from European Car Clubs

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