Mobile advertising: A systematic literature review and future research agenda-Reference-Cited by-同舟云学术

Mobile advertising: A systematic literature review and future research agenda

Published:2021-07-06 Issue:6 Volume:45 Page:1258-1291
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Jebarajakirthy Charles¹^ORCID,Maseeh Haroon Iqbal¹^ORCID,Morshed Zakir²,Shankar Amit³,Arli Denni⁴,Pentecost Robin¹

Affiliation:

1. Department of Marketing Griffith Business SchoolGriffith University Gold Coast QLD Australia

2. Torrens University Australia Business SchoolTorrens University Australia Melbourne VIC Australia

3. Indian Institute of Management Vishakhapatnam Visakhapatnam India

4. Labovitz School of Business and EconomicsUniversity of Minnesota Duluth Duluth MN USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12728

Reference195 articles.

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4. Social media in marketing: A review and analysis of the existing literature

5. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

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